We must put our own out view towards that news, incident, fact or thoughts, instead of the ones you collect from internet or Wikipedia sources.
Make sure you provide articles either by framing on your own or making else frame for you. Your article is the strength of your content, it offers solutions for problems.
Put new stories related to your article as illustrations, to make it understood to people in a better way. Mention the highlights and attach a link to the full story.
This is the thing 90% of customers look for because they relate product experiences with the customers instead of what the seller says.